Ways out of the crisis by means of a diversification strategy!
Aus vielen Gesprächen mit Entscheidungsträgern von Wirtschaftsunternehmen haben wir erfahren, dass die operative Exzellenz ihres Unternehmens hervorragend ist. Jedoch ist die strategische Positionierung des eigenen Unternehmens schwach und liegt nicht in dem Kanal der Megatrends. Das Risiko, dass ihr Unternehmen, aufgrund der eigenen schwachen Unternehmens-Position-Determinante und eines schrumpfenden Marktes, in die Zone des „No Return“ wandert oder sogar überschreitet, ist groß. Den Entscheidungsträgern haben wir den Rat gegeben, dass nur über einer wirksamen Diversifikationsstrategie die Krise gemeistert werden kann.
In brief, diversification can be understood as the expansion of the service program to include new products and new markets, including countries, regions, industries or target customers. The aim is to achieve profitable growth and reduce business risks.
It is essential for the development of a diversification strategy that all stakeholders are integrated, i.e. the works council, management, owners, key customers and suppliers, and also creditors. Together, the diversification strategy is developed, adopted and, above all, lived. The corporate culture is also opened up by this process. A diversification strategy is an effective way to manage a crisis.
Business Coaching - A worthwhile investment for companies!
Today's markets are more dynamic as well as more volatile than before and can only be managed in an agile manner. Agile management must give autonomy to all organizational units and promote intrinsic motivation. The smallest organizational unit is ultimately the individual person. It is therefore necessary as a manager to invest more in the skills and motivation of agile employees, especially among top performers, and to do so on a daily basis. In business transformation, it is essential to find the entrepreneurial bridge between appreciation and value creation and - above all - to live it consistently.
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